Management consultant Essay Example | Topics and Well Written Essays - 2000 words

Management consultant - Essay ExampleIt is not possible for a management consulting firm to render services in a domain in which it has no expertise. This give not only create a bad reputation in the market about the consulting firm but it would also not be able to retain its customers. This might adversely touch its business prospects. So while choosing customers a management consulting firm needs to chalk out the areas where it can offer management solutions to its clients.Identification of potential client organisations can be effectively done by choosing proper market segmentation strategies based on the nature of services offered by the organisations, the type of output it manuf put to workures, its market position and the overall size of the company. In order to attract clients, proper promotional strategies such as various forms of advertising, should be adopted by the management consultancy firm. The consultancy firm would decide on such strategies by traceing the areas where it has expertise. This can be done by undergoing a thorough internal research and will be followed by enlisting the nature of services offered by it to its clients, the type of solutions provided, whether it is solely IT based or they act as change consultants, or act as catalysts in triggering certain changes within an organisation. Such things should be specifically and clearly mentioned by the consultancy firm so that in future it does not guide in ambiguity. This information would help the client organisations to understand the nature of services provided by the management consultancy firm and if they feel that their need matches with the expertise of the consultancy firm, then they would search its help. Moreover, seminars on common management problems, which may be faced by most of the organisations, and the possible solutions to mitigate its effect, would help the management consultancy firm to attract change magnitude number of clients. The management consultancy f irm needs to be up to date with the changes that are occurring in the area where it proposes to offer solutions so that it can earn the intrust and the confidence of its clients. To make a more profound effect on the potential clients, the management consultancy firm must hire external experts to express their delegate of view on a common problem area faced by most organisations and this can be followed by a junior consultants show in support of the views expressed(Kolli S., 2000.). This would help the consultancy firm to convey the message to its clients that it is capable of providing the necessary solutions needed to help the client organisation register higher growth.To identify potential clients, being a management consultant, the help of various directories would be taken. These directories gives an overview of the type of business that the potential client organisations are presently in and provides the acknowledgment and the contact details to the consultancy firm. This acts as a guide for the consultancy firm to reach its clients and find out whether any type of consulting services is required by them or not. Management consultancy had become a need of almost every organisation which wants to cope with the changing needs of the business scenario. The roles played by the consultancies usually protest from being just a catalyst, to being a mentor or a